Automation & Web Systems3 min read
In This Article+
  1. Start with the customer journey
  2. 1. Clear shipping addresses
  3. 2. Rate information or a calculator
  4. 3. Package tracking
  5. 4. Customer dashboard
  6. 5. Package pre-alerts
  7. 6. Notifications
  8. 7. Payments and billing
  9. 8. Administrative tools matter too
  10. 9. Mobile usability
  11. 10. Public marketing pages still matter
  12. Build around the courier’s real workflow

A courier or shipping website can do much more than advertise the company. When designed around the operation, it can reduce repetitive questions, help customers understand charges and provide a central place for package information.

Start with the customer journey

A typical customer may need to:

  1. sign up,
  2. receive a shipping address or account number,
  3. pre-alert a package,
  4. track package progress,
  5. see charges,
  6. receive notifications, and
  7. know when the package is ready for pickup or delivery.

The website should support the parts of that journey the courier actually wants online.

1. Clear shipping addresses

If customers ship to overseas warehouses, the address format should be easy to copy and understand.

Authenticated customer accounts can display personalized suite numbers or customer codes where required.

2. Rate information or a calculator

Customers frequently ask how much shipping will cost.

A rate calculator can estimate charges based on inputs such as:

  • weight,
  • service type,
  • route,
  • package value, or
  • other configured fees.

The calculation must match the courier’s real pricing rules. A beautiful calculator that produces incorrect totals creates more problems than it solves.

3. Package tracking

A tracking area can show useful statuses such as:

  • received at warehouse,
  • in transit,
  • arrived,
  • processing,
  • ready for pickup, and
  • completed.

The exact language should mirror the company’s actual operational workflow.

4. Customer dashboard

A secure dashboard can consolidate:

  • incoming packages,
  • tracking numbers,
  • weights,
  • charges,
  • receipts,
  • shipping addresses,
  • notifications, and
  • account information.

This can reduce the need for customers to ask staff for information already available in the system.

5. Package pre-alerts

Some couriers allow customers to submit a tracking number or invoice before the package reaches the warehouse.

This can help the business match incoming packages with customer accounts.

6. Notifications

Customers care about status changes.

The website system can support email or messaging integrations that notify customers at important points rather than sending a message for every internal event.

7. Payments and billing

Depending on the courier’s operation, customers may need to see charges online or pay before pickup/delivery.

Billing functionality should be planned carefully because shipping totals can involve multiple fees and adjustments.

8. Administrative tools matter too

The customer-facing website is only half the system.

Staff may need tools for:

  • package imports,
  • status updates,
  • customer management,
  • rate configuration,
  • custom fees,
  • manifests,
  • receipts, and
  • reports.

This is where a courier project can become a custom web system rather than a standard marketing website.

9. Mobile usability

Customers may check package status or shipping rates from their phones. Dashboards and tables must therefore be designed for smaller screens rather than simply squeezed into them.

10. Public marketing pages still matter

Even if the customer portal is advanced, the public website should still clearly explain:

  • services,
  • shipping routes,
  • rates or pricing approach,
  • warehouse addresses,
  • pickup/delivery options,
  • FAQs, and
  • contact information.

Build around the courier’s real workflow

Courier systems vary significantly. Before development, map how packages, customers, rates, billing and status updates currently work.

JWS develops both business websites and custom functionality. To discuss a courier or logistics project, book a consultation or review the JWS portfolio.